OUR BRANDS

Central Agri Group’s brands are positioned to address individual market segments to meet unique customer demands and ensure customers get the right product every time.

From our pinnacle brand in Lawsons Angus Low Carb Beef with high marbling characteristics, underpinned by genetics developed over 50 years, to our unique product offer of a high-grade yearling grain fed beef. 100% Australian grown, “Nurtured for Life” delivering a superior flavour – through to value brands that are of the highest standards, Central Agri Group have the right product to meet your requirements.

Lawsons Low Carbon Beef is an exclusive brand to Central Agri Group and for 50 years, Lawsons Angus have been using sustainable farming practices to produce high quality Angus beef.
Using sophisticated breeding and herd management tools coupled with a strong focus on animal welfare, Lawsons Angus measure feed intake to produce moderate-sized cattle that grow faster, on less feed. The impact of this strategy on emissions intensity is huge. Low Carbon Beef combines high performance genetics and sustainable farming practices to produce premium quality beef with significantly lower emissions.

Central Agri Group is proud to offer our range of high grade yearling grain fed beef.
100% Australian grown, Three888 “Nurtured for Life” are packed with all goodness giving the superior flavour and eating quality.
Our system has full control in feeding and processing of the yearling beef, allowing us to guarantee our customers a high quality and consistent product.

Three888 is our premium quality beef sourced from Southern Australia. Primarily sourced from British bred cattle such as Angus and Hereford, Three888 are packed with all goodness giving the superior flavour and eating quality. Individually handpicked and graded meat and fat colour with set standards make our Three888 tastes consistent and better on the plate all the time. Three888 are free of hormone, antibiotic, GMO (Genetically Modified Organism) and ethically and sustainably grown.

Nestled in the Gippsland heartland, Gippsland Pure teams its passion for creating clean, safe, ethical and nutritionally wholesome produce with some of Australia’s most enviable prime farming land. It translates into beautiful quality food for Australians and international export markets, maintaining the nation’s high produce expectations. Gippsland Pure’s high quality animal livestock practices result in superior eating quality meat, and a subtle farming footprint on some of Australia’s most beautiful land.

100% Organic beef, sourced from the Northern Territory of Australia and produced in our plant situated in Rum Jungle. The cattle are raised in a free-range environment with an emphasis on animal welfare and sustainable production systems, with no antibiotics or hormones throughout.

CAG, a well-known and trusted grassfed beef brand, in the international and Australian domestic market is sourced from the green pastures of Southern Australia. Our pure grassfed cattle are raised in a clean environment and handled with care, ensuring animal welfare and food safety standards are met and kept. CAG offers an extensive range of chilled and frozen beef to suit the customers’ requirements.

100% Organic beef, sourced from the Northern Territory of Australia and produced in our plant situated in Rum Jungle. The cattle are raised in a free-range environment with an emphasis on animal welfare and sustainable production systems, with no antibiotics or hormones throughout.